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Page 6 | The Brink’s Journal | May 2008 www.brinksinc.com BRINK’S IN ARGENTINA 10YEARS Originating from humble beginnings, Brink’s Argentina has become a country leader in the secure logistics industry over the past 10 years. Since then, Brink’s Argentina has grown exponentially, extending its footprint across the country with 15 branches, 1,000 dedicated employees and 125 armored vehicles. 1997-2007 After the 2001 economic crisis, the marketplace has experienced important growth and has developed some niche businesses that must optimize their processes of collection. We help them fulfill their business needs. - Gabriel Allen ” “ CELEBRATING Awards & Recognition May 2008 | The Brink’s Journal | Page 7 “During the last decade, Argentina has experienced many changes,” said Gabriel Allen, president and general manager of Brink’s Argentina. “After the 2001 economic crisis, the marketplace has experienced important growth and has developed some niche businesses that must optimize their processes of collection. We help them fulfill their business needs.” Proudly serving Argentina, Brink’s long-term goal is to continue dependable and reliable service while expanding its solutions portfolio. With a reputation for excellent and outstanding service, Brink’s strives to maintain a high level of customer loyalty. To celebrate this monumental occasion, an anniversary reception was held to demonstrate and extend appreciation to customers and employees alike. Several of Brink’s Argentina’s most valued customers were in attendance, together with partners, main suppliers and Brink’s staff. Held at the historic El Zanjon de Granados, the celebration included a guided visit through 200-year old urban archeological site offering a fascinating glimpse into the first settlement of Buenos Aires. Attendees also enjoyed a reception that included a jazz band, a raffle and tango dancers. In an effort to promote the Brink’s brand, Brink’s Argentina developed a strategic plan to inform journalists, radio announcers and financial institutions of its 10th anniversary. The thrust behind the campaign was to communicate Brink’s importance in the marketplace, and to reiterate the value Brink’s offers to the community and to Argentina as a whole. Brink’s created a brand image as the best and most reliable provider of secure transportation of valuables, and as the most trusted name in secure logistics. Today, Brink’s Argentina continues the tradition with honest, high-quality service to customers and a vision for the future that encompasses growth and profitability within the marketplace. 1997 1997 2007 Awards & Recognition | Argentina Celebrating 10 Years With a reputation for excellent and outstanding solutions, Brink’s strives to maintain a high level of customer loyalty. Again, congratulations on 10 years. Keep up the good work. |